About Us

Founded by accountant Sarah Daly, and based in Blackrock, Co Dublin, Ireland GroForth gives business owners more time to focus on the things that really matter — developing the business, maximising profitability and enhancing work/life balance. 

Across Ireland, sole traders, limited companies and entrepreneurial start-ups rely on GroForth’s experienced bookkeepers and payroll specialists to keep their accounting and tax records up to date and compliant.

The Team

Sarah Daly – CEO and Founder

Ashley Halsall – Trainee Accountant


Geraldine O’Connor – Senior Bookkeeper

Nikki Johns – Payroll Manager

GropForth Logo

Anne Marie Cleary – Trainee Accounting Technician

Businesses We Work With

GroForth provides bookkeeping, payroll and virtual office services for businesses across Ireland. Sectors we work with include beauty, healthcare, wellness, retail, hospitality and technology. Our clients range from sole traders to large limited companies. We also provide back office support for accounting firms.

Software We Support

From cloud-based accounting and payroll services to the latest banking apps, many GroForth clients rely on technology to help them run their businesses. We work with a broad range of solution providers to facilitate our clients’ needs. Our partners include:


SortMyBooks is an Irish Online Accounting Software provider for small to medium-sized businesses in Ireland. SortMyBooks is a user-friendly cloud based accounting solution. With no download or installation, be up and running in minutes and able to share with your accountant in realtime. Create and send professional invoices to your customers.



Xero is cloud-based accounting software that connects business owners with their financial data, advisors, customers & more.


Thesaurus Software

Payroll Manager is the payroll software market leader in Ireland. Having been tried, tested and evolved for nearly three decades, our customers use Payroll Manager to pay hundreds of thousands of employees every month. If you want a payroll software solution with a proven track record and a national support network, look no further.



BrightPay is our newest payroll software product and the focus of our future development. Available for both Ireland and the UK, BrightPay has seen rapid growth, an extraordinarily high level of customer satisfaction, and multiple award nominations. Designed and built from the ground up using the latest in technology and user interface design, it’s proved to be a breath of fresh air for many customers.



Soldo is a multi-user expense account that helps you control business spending and, thanks to the integration with your accounting software, makes it easy and quick to manage and reconcile all company expenses. 



Awards and Accreditation

We are honoured and proud that GroForth has achieved the coveted Business All-Star Accreditation for the second successive year. This is an independently verified standard mark for indigenous businesses, based on rigorous selection criteria such as the company background, trustworthiness and performance.

In The Media

Membership Profile (2nd Edition)

“Sarah Daly CEO of GroForth and Ireland’s All-Star Accredited Thought Leader in Enterprise Development…. ” page 21

March 2021

Adapting your business plan for growth

“. Leading accountants also share their insights about how practices are coping with remote working, … “

March 2021

All-Star South Dublin Outsource Finance Department 2021

“GroForth has successfully navigated 3 rounds of auditing which proved their performance, trust and customer-centricity…. “

January 2021

Adapting your business plan for growth

“Tracking key performance indicators will highlight warning signs like changes in demand for your product, emerging difficulties with suppliers or customers… “

January 2021

Sarah Daly All Star Accredited CEO of GroForth

“Sarah Daly CEO of GroForth and Ireland’s All-Star Accredited Thought Leader in Enterprise Development…. “

March 2020

Time management: the gift to give yourself in 2020

Sarah Daly explains how introducing some new time management methods into your day can help you manage your time more efficiently…. “

January 2020

Business Eye

“Delighted to have been on Business Eye last Friday to talk about nurturing businesses, Brexit challenges, the power of networking and many more with co-hosts Joe Dalton and Simon Haigh …. “

October 2019

Thank you in advance for contacting me.

– Sarah 

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
GropForth Logo

Thank you

We will respond to your request
as quickly as possible.