About Us
Founded by accountant Sarah Daly, and based in Blackrock, Co Dublin, Ireland GroForth gives business owners more time to focus on the things that really matter — developing the business, maximising profitability and enhancing work/life balance.
Across Ireland, sole traders, limited companies and entrepreneurial start-ups rely on GroForth’s experienced bookkeepers and payroll specialists to keep their accounting and tax records up to date and compliant.
The Team
Sarah Daly – CEO and Founder
Ashley Halsall – Trainee Accountant
Geraldine O’Connor – Senior Bookkeeper
Nikki Johns – Payroll Manager
Anne Marie Cleary – Trainee Accounting Technician
Businesses We Work With
GroForth provides bookkeeping, payroll and virtual office services for businesses across Ireland. Sectors we work with include beauty, healthcare, wellness, retail, hospitality and technology. Our clients range from sole traders to large limited companies. We also provide back office support for accounting firms.
Software We Support
From cloud-based accounting and payroll services to the latest banking apps, many GroForth clients rely on technology to help them run their businesses. We work with a broad range of solution providers to facilitate our clients’ needs. Our partners include:
SortMyBooks
SortMyBooks is an Irish Online Accounting Software provider for small to medium-sized businesses in Ireland. SortMyBooks is a user-friendly cloud based accounting solution. With no download or installation, be up and running in minutes and able to share with your accountant in realtime. Create and send professional invoices to your customers.
XERO
Xero is cloud-based accounting software that connects business owners with their financial data, advisors, customers & more.
Thesaurus Software
Payroll Manager is the payroll software market leader in Ireland. Having been tried, tested and evolved for nearly three decades, our customers use Payroll Manager to pay hundreds of thousands of employees every month. If you want a payroll software solution with a proven track record and a national support network, look no further.
BrightPay
BrightPay is our newest payroll software product and the focus of our future development. Available for both Ireland and the UK, BrightPay has seen rapid growth, an extraordinarily high level of customer satisfaction, and multiple award nominations. Designed and built from the ground up using the latest in technology and user interface design, it’s proved to be a breath of fresh air for many customers.
SOLDO
Soldo is a multi-user expense account that helps you control business spending and, thanks to the integration with your accounting software, makes it easy and quick to manage and reconcile all company expenses.
Awards and Accreditation
We are honoured and proud that GroForth has achieved the coveted Business All-Star Accreditation for the second successive year. This is an independently verified standard mark for indigenous businesses, based on rigorous selection criteria such as the company background, trustworthiness and performance.
In The Media
Membership Profile (2nd Edition)
“Sarah Daly CEO of GroForth and Ireland’s All-Star Accredited Thought Leader in Enterprise Development…. ” page 21
March 2021
Adapting your business plan for growth
“. Leading accountants also share their insights about how practices are coping with remote working, … “
March 2021
All-Star South Dublin Outsource Finance Department 2021
“GroForth has successfully navigated 3 rounds of auditing which proved their performance, trust and customer-centricity…. “
January 2021
Adapting your business plan for growth
“Tracking key performance indicators will highlight warning signs like changes in demand for your product, emerging difficulties with suppliers or customers… “
January 2021
Sarah Daly All Star Accredited CEO of GroForth
“Sarah Daly CEO of GroForth and Ireland’s All-Star Accredited Thought Leader in Enterprise Development…. “
March 2020
Time management: the gift to give yourself in 2020
“Sarah Daly explains how introducing some new time management methods into your day can help you manage your time more efficiently…. “
January 2020
